The Toyota Prius enters the 2023 model year as a completely transformed model. With a sleek new exterior design, a reimagined interior and an amped up hybrid powertrain, this new Prius is built for style, performance and efficiency. It is the hybrid reborn – without compromise.

Designed to capture drivers’ hearts at first glance, this all-new 2023 Prius brings sporty style with a coupe-inspired shape. Its sleek silhouette, low roofline, smooth body panels and widened rear are proportionally balanced by available 19-inch wheels and the interior features a clean, modern design combined with high tech displays and ambient lighting. Altogether, it’s a progressive, sporty new Prius, that’s designed to inspire the senses.

Under the hood the 2023 Prius also shakes things up, with a larger 2.0L engine and a revised hybrid system that brings over 60% more combined system horsepower. For this new generation of Prius, output climbs to 196 net hp on AWD equipped models, increased from 121 hp in the prior generation, and 194 net hp on FWD equipped models, previously 121 hp. Maximum engine torque for this generation climbs nearly 16%, up from 120 to 139 lb.-ft. on all models. Torque on electric motor generator two, which drives the front wheels and regenerates the battery during braking, also increases by over 20% – climbing from 120 to 152 lb.-ft.

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