With a vision of ‘a car for enthusiasts’, Audi presented the Audi TT Coupé as a sports car study at the IAA in Frankfurt in the fall of 1995. Almost symmetrical, the Audi TT consistently followed a design principle based on geometric, circular shapes. The design didn’t compromise, but rather prioritized – and this immediately impressed the audience.

Three years later, the coupé went into production almost unchanged. One year after the TT Coupé, Audi launched the TT Roadster. In its second model generation, the Coupé was enhanced with an S and RS variant.

“The TT was inspired by the Bauhaus and its universal design philosophy of ‘less is more,’” says Head of Audi Design Marc Lichte. “The maximum reduction – the omission of everything unnecessary and insignificant – was so radical and so courageous that the TT, in its simplicity, quickly achieved the highest attribute of good design: to be timeless. Once you’ve achieved that, you’re beyond trends and yet you’re never out of fashion – simply because good style doesn’t wear out.”

This is why – three TT generations and a quarter of a century later – the typical lines of the 1998 coupé can still be found in the current TT RS Coupé iconic edition. The edition model also remains true to the idea of reduction to the essentials; the minimalist design extends from the clear exterior to the interior, which is still clearly and simply focused on the driver to this day. The typical tube and cylinder shapes, which blend into the interior of the instrument design, can also be found in the current Audi TT RS Coupé iconic edition – such as the standard fuel tank cap, round ventilation outlets, shift gate edging, and the striking gear knob. The enthusiasm that was declared back in 1995 continues to inspire the TT Coupé to this day.

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