The exterior design of the Next-Generation 2022 Ford Ranger followed two important guiding principles: to bring it into the future and to make it Built Ford Tough.
“Customers had clear ideas on what they liked and how they used their Ford Ranger in their day-to-day lives,” Tran said. “We also needed to incorporate features customers wanted and valued to ensure it was welcoming and contemporary and as versatile as it was capable. The new box step in the rear bumper, for example, was a direct result of customer feedback on having better accessibility to the cargo area and they also wanted a wider cargo area that could accommodate a full-width pallet in the tray.”
Armed with extensive customer research and their guiding principles, Tran’s team set about translating everything into a set of visuals to reference for inspiration. Only then did they reach for their sketch books and high-tech design tablets to start the initial designs.
To develop and test the ride and handling expected of a truck customer’s use for a wide range of work, family and play – engineers focused on the fundamentals.
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