Toyota is gearing up for a special event at the 2023 Specialty Equipment Market Association (SEMA) Show on Tuesday, October 31, 2023, at 10:00 a.m. PT. They’re bringing in TV personality Rutledge Wood to walk us through the exciting highlights.

One of the main attractions is the unveiling of new concepts, with a particular focus on the all-new 2024 Tacoma. But that’s not all; the iconic Land Cruiser is also making a comeback, and there’s a lot more in store.

One of the things that sets Toyota apart at SEMA is their unique builds. This year, they’ve got a lineup of impressive creations, including the “FJ Bruiser,” the “Retro Cruiser,” and the Tacoma X-Runner Concept. Don’t miss the “Blue Beetle” Tacoma either.

But it’s not just about the builds; Toyota has a lot more to offer at SEMA. You can check out several show builds equipped with Associated Accessory Products (AAP), featuring vehicles like the Tundra SR5, 4Runner, Tacoma, Grand Highlander, and Sequoia. Plus, there’s the GR Cup Series GR86 racer, a special 45th Anniversary Edition GR Supra, the Circuit Edition GR Corolla, and a unique Trueno Special Edition GR86.

For those who love a bit of gaming, Toyota has something special too—the “Tacoma TRD Pro Time Attack” IsoDynamic Performance Seat Simulator, inspired by arcade games.

And there’s even more to explore, like the Toyota TRD Performance Package for the Tundra, celebrity appearances with an autograph session, an expanded AAP space showcasing Toyota’s accessory offerings, and a variety of TRD Pro and Trailhunter trucks. Don’t forget to check out the Toyota Wireless Trailer Camera System, available for Tundra and Sequoia.

The event will feature notable personalities like Rutledge Wood, an auto racing analyst, and Faye Hadley, a television and social channel personality. You can find Toyota’s 2023 SEMA Show Exhibit in Central Hall, Booth No. 22200, at the Las Vegas Convention Center.

So, mark your calendars for the SEMA Show from October 31 to November 3, running from 9 a.m. to 5 p.m. It’s an event you won’t want to miss!

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