Ford officially unveiled the All-New 2023 Ford Explorer today in China, the latest model in Ford’s growing portfolio of vehicles that embodies its “Progressive Energy in Strength” China design language.
The luxury yacht inspiration can be found throughout the Explorer’s exterior design. The new 21 inch Turbine fan wheels spin like a ship’s propeller, the iconic C-pillar graphic echoes the mast of a luxury sailboat, while the front end captures the essence of a ship’s bow as it breaks through the waves.
With the luxury-yacht feel retained and established, the key to the All New Explorer’s design innovations for the Chinese market were to be found by leveraging the Progressive Energy in Strength Chinese design DNA to capture three main principles: Agile, Responsive, Commanding.
The philosophy behind the main interior elements is based on three fundamental aesthetic principles: clarity in build, harmony within composition and detailed craftsmanship. Aside from the overall proportion and form language, Chinese customers pay close attention to the mastery of craftsmanship and are more willing to embrace new, advanced technologies.
The overall interior architecture and prominent 27” touchscreen both reflect the commanding presence of the exterior, giving the Explorer a “Masculine Presence” while ensuring it lives up to the “Tech Enhanced” demands for well-integrated high technology – something which is further heightened through the newly designed instrument panel and center console with its strong horizontal emphasis.
#2023FordExplorer
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