The Toyota Century SUV has transitioned from a mere rumor to a confirmed reality, thanks to an official announcement by the Japanese automaker. The buzz about its arrival has been circulating since the beginning of the year, and the moment of truth is just a few hours away.
Mark your calendars for September 6, as that’s when Toyota plans to reveal the 2024 Toyota Century SUV through a live web stream. Ahead of this event, a sneak peek has been shared on the official local website, giving us a glimpse of the SUV’s front end. The creative minds at Kolesa have also joined in, using these hints to create a speculative rendering of what the new SUV might look like.
The SUV’s front end boasts a distinctive dual headlamp design with integrated Daytime Running Lights (DRLs) flanking a substantial grille adorned with the Phoenix badge. This emblem is a clear nod to the Century’s branding, which is consistent with the luxury sedan that caters to high-end clientele in Japan. With a boxy yet luxurious design, the Century SUV aims to provide premium features and all the necessary amenities for a top-tier driving experience.
A prior teaser emphasized the rear three-quarter view, showing a chauffeur gripping the door handle. The vehicle exhibits a boxy silhouette, hints of pinstriping, and the customary chrome accents. The taillights echo the split design of the front lights, maintaining a cohesive visual language. While the Century SUV (name pending confirmation) might share some resemblance with the Rolls-Royce Cullinan, it maintains its own distinct identity.
Details regarding the underlying framework remain undisclosed, although speculation has hinted at the possibility of utilizing the TNGA-K platform.
The question of whether the Century SUV will remain exclusive to the Japanese market, much like its sedan counterpart, remains unanswered. However, indications from Toyota’s global press website suggest a broader scope for the SUV’s availability beyond Japan.
Stay tuned as the grand unveiling approaches, and make sure to subscribe for updates on the big reveal.
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