Ram unveiled the new 2023 Ram 2500 Heavy Duty Rebel at the State Fair of Texas. This new model expands the brand’s heavy-duty lineup and offers a unique and exceptional combination of off-road performance without sacrificing towing and payload capabilities.
The new 2023 Ram Heavy Duty Rebel, positioned between Laramie and Power Wagon, further fortifies Ram trucks as North America’s off-road and performance truck leader.
“Ram Heavy Duty Rebel buyers will enjoy that the newest addition to our versatile lineup offers a combination of off-road performance without having to sacrifice capability,” said Mike Koval Jr., Ram brand CEO – Stellantis. “Ram has a deep, rich and strong history of the most capable off-road trucks, and the new 2023 Ram Heavy Duty Rebel adds to that history while delivering the segment’s benchmarks in comfort, luxury materials, innovation and technology.”
Ram Heavy Duty Rebel models offer a choice between a 6.4-liter HEMI® V-8 with cylinder deactivation and variable-cam timing (VCT) and 6.7-liter Cummins Turbo Diesel I-6 engines. Other features include a unique suspension, rear limited slip differential, rear electronic locker and an available 12,000-lb. winch installed from the factory.
Ram Truck also announced the second installment of its Built to Serve limited-edition models geared toward first-responder services. Ram is honoring these heroes with a new Ram 1500 Built to Serve Emergency Medical Service (EMS) model.
This latest Built to Serve model honors the frontline heroes who provide emergency medical services and save lives every day. Production of the Ram 1500 Built to Serve EMS model will begin at the Sterling Heights (Michigan) Assembly Plant in the fourth quarter of 2022.
“The Ram 1500 Built to Serve EMS edition is our way of honoring and expressing deep gratitude to the frontline heroes who serve or have served our country,” said Mike Koval Jr., Ram brand CEO – Stellantis. “At Ram, we are pleased to recognize the important work emergency medical service workers provide to their communities every day.”
The Ram 1500 Built to Serve EMS edition is offered in two specially selected exterior paint colors that evoke the spirit, mission and history of that service. This EMS-inspired Ram 1500 Built to Serve edition is offered in Hydro Blue and Bright White exterior colors, with a black interior with blue accent stitching.
Ram 1500 Built to Serve trucks feature other unique interior and exterior features that set them apart, including a United States flag and a “Built to Serve” decal on each of the rear quarter panels.
Ram’s Built to Serve trucks get additional stylish exterior cues, including a unique treatment consisting of an all-black grille and surround, black bumpers, black-bezel premium lighting and 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior. Complementing the look are black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.
Inside, these Built to Serve trucks represent each of the three main emergency services, accented with unique, corresponding color stitching. The second installment of the second phase of Built to Serve trucks offers a blue accent stitching.
These new Ram models are also ready to display their owners’ first responder pride with Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Customers can apply their own patches – flags, name tapes or slogans – to personalize their Built to Serve truck. Front seat-back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
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