Mercedes-Benz, a name synonymous with luxury and innovation in the automotive industry, is taking a bold step into the future with the introduction of the V-Class EXCLUSIVE model. This move not only signifies the brand’s commitment to excellence but also sets a new benchmark in the luxury van segment.

The V-Class EXCLUSIVE is part of Mercedes-Benz’s broader strategy to implement a premium approach for its commercial vans, mirroring the luxury and sophistication found in its passenger car lineup. With an eye towards a more sustainable future, the V-Class EXCLUSIVE, along with its counterparts, paves the way for the upcoming introduction of the Van Electric Architecture (VAN.EA) platform by 2026. This initiative is part of Mercedes-Benz’s ambition to achieve a net carbon-neutral vehicle fleet by 2039, showcasing their commitment to environmental sustainability without compromising on luxury or performance.

The V-Class EXCLUSIVE model stands out with its redesigned exterior, which includes a striking radiator grille adorned with an LED light band for certain equipment levels, and a prestigious, upright Mercedes star on the bonnet—a first for the model. Its distinctive appearance is further enhanced by adaptive MULTIBEAM LED headlights and a new chrome trim strip at the rear, ensuring an unmistakable presence on the road.

Inside, the V-Class EXCLUSIVE elevates the driving experience with a high-tech cockpit design featuring two 31.24-centimetre (12.3-inch) widescreen displays, stylish new air vents, and a new-generation steering wheel with capacitive hands-off recognition. The interior design prioritizes digitization and comfort, providing a luxurious and homely atmosphere with features like wireless charging for smartphones, KEYLESS start function, heated steering wheel, and dimmed rear cabin lighting. Moreover, ambient lighting with 64 colors adds a personal touch to the vehicle’s interior, making every journey feel special.

At the heart of the V-Class EXCLUSIVE’s technological suite is the MBUX (Mercedes-Benz User Experience) infotainment system, which has been updated to enhance the digital and interactive experience for drivers and passengers alike. The system offers personalized suggestions for numerous infotainment, comfort, and vehicle functions, operated through various interfaces, including voice control with the improved “Hey Mercedes” voice assistant.

Safety and assistance systems in the V-Class EXCLUSIVE have been comprehensively upgraded to include features like Active Brake Assist with cross-traffic function, ATTENTION ASSIST, and a parking package with 360-degree camera for easier maneuverability. The inclusion of adaptive MULTIBEAM LED headlights with Highbeam Assist PLUS ensures optimal visibility in all driving conditions, further underscoring Mercedes-Benz’s commitment to safety.

For the V-Class, the proven and efficient diesel engine OM654 is available in three performance levels: 163 hp, 190 hp, 237 hp. In addition, a new petrol engine, the M254, will be available over the course of the year (2024) as a mild hybrid with 231 hp.

The Mercedes-Benz V-Class EXCLUSIVE model is more than just a luxury van; it’s a statement of style, comfort, and technological prowess. By seamlessly blending the best of Mercedes-Benz’s luxury passenger cars with the practicality and versatility of a commercial van, the V-Class EXCLUSIVE sets a new standard in the luxury van market. With its forward-looking design, advanced features, and commitment to sustainability, it represents the pinnacle of luxury travel for families, business professionals, and leisure enthusiasts alike.

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