The Dodge Charger and Dodge Challenger, in current form, are coming to an end, and the Dodge brand is seizing the opportunity to celebrate in true, over-the-top Dodge style. The Dodge 2023 lineup will pay homage to the muscle car pair with seven special models, the return of a rainbow of heritage colors, an expansion of SRT Jailbreak models, a commemorative “Last Call” underhood plaque for all 2023 Charger and Challenger vehicles and a new, customer-focused vehicle allocation process.
Demon, Hellcat, Redeye, Scat Pack, Shaker, Jailbreak. Iconic Dodge Charger and Challenger models have ushered in a second golden age of the muscle car, continuously elevating the magic number for performance from the 707 horsepower of the original Hellcat to the 840-horsepower Challenger SRT Demon. Since the modern-day Charger was launched in 2005, the Brampton (Ontario, Canada) Assembly Plant has built 3 million Dodge vehicles, representing a billion horsepower.
Charger and Challenger are departing on top — Challenger closed 2021 as the No. 1 muscle car in the U.S. — with enthusiast demand that will only gain momentum as the brand teases the rollout of the 2023 vehicle lineup.
“We are celebrating the end of an era — and the start of a bright new electrified future — by staying true to our brand,” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “At Dodge, we never lift, and the brand will mark the last of our iconic Charger and Challenger nameplates in their current form in the same way that got us here, with a passion both for our products and our enthusiasts that drives us to create as much uniqueness in the muscle car community and marketplace as possible.”
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