Following the launch of the BMW XM in the first quarter of 2023, BMW M will reveal a special model in the BMW XM line-up: the BMW XM Label Red. The BMW XM Label Red will be the first in a series of BMW XM Label models, and available for a limited period of time. This special model will feature over 735 bhp and 735 lb-ft of torque, unique paint, wheel, upholstery, and trim selections, and an MSRP starting over $185,000. Production of the BMW XM Label Red is expected to begin in the Summer of 2023. Details on how to order the BMW XM Label Red will be available at a later date.
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