Ford today put the global pick-up world on notice by revealing the smartest, most versatile and most capable Ranger ever – delivering an even more desirable pick-up partner for customers.
Using years of Ford truck expertise and deep understanding of truck customers, the company collaborated with customers around the globe to create a vehicle and ownership experience that next‑gen Ranger owners can rely on for their businesses, family lives and adventure.
“With Ranger, we’ve had a big extended family for decades,” said Jim Farley, president and chief executive officer, Ford Motor Company. “This truck has always been a trusted partner to small business owners, farmers, families, adventurers, commercial fleets and so many more in more than 180 markets around the world. And with the new Ranger, this is our moment to deliver. Not just a product our customers will love, but an always-on experience that will help us build strong and lasting relationships with them. This is the midsize truck people will want to own and experience.
Order books for next-generation Ranger will open in Europe in late 2022 for customer delivery in early 2023. The current Ranger is Europe’s pick-up segment leader and recently set a new September year-to-date sales record of 45,539 units, with market share of 39.9 per cent. 2
“Ranger continues to go from strength to strength in Europe with record-breaking sales,” added Hans Schep, general manager, Commercial Vehicles, Ford of Europe. “The smartest, most capable, most versatile Ranger yet will deliver even more of the strength and style that we know customers value.”
Living the Ranger Life
“We’ve really packed a lot into the next‑generation Ranger to inspire owners to do more of what they love to do, with features that encourage them to explore new horizons,” said Gary Boes, Enterprise Product Line Management director, Global Trucks. “We’re truck owners too, and this passion for the Ranger lifestyle translates into a passion for the product. Ultimately, we want our customers’ experience with the pick-up to enable and enhance their lifestyles.”
Ford calls this “Living the Ranger Life,” and it’s something shared by every designer and engineer involved in creating the next-generation Ranger.
The next-gen Ranger project was led by Ford’s Product Development Center in Australia. Its international team of dedicated designers and engineers worked with teams around the globe to not only incorporate the very latest in Ford technology, capability and safety, but to also engineer and test the Ranger to Ford’s toughest standards.
“Our team was focused on one goal – to make this Ranger the toughest and most capable we’ve ever created,” said Graham Pearson, Ranger vehicle program director. “They put it through one of the most exhaustive global testing schedules we’ve ever developed and would not rest until we were satisfied that it was Built Ford Tough.”
Customers wanted a choice of more power and torque for towing heavy loads and extreme off‑roading, so the team added Ford’s proven 3.0-litre V6 turbodiesel and developed it for the Ranger. It is one of three turbodiesel engine options available at launch. 1
“The 3.0-litre turbodiesel V6 delivers,” said Pritika Maharaj, Ranger program manager. “When you drive a Ranger with the V6 turbodiesel, it feels like a much bigger truck. And it feels really tough in the sense that it’s got endless power and torque, which is exactly what our customers wanted.”
The next-gen Ranger will also come with a choice of proven Single-Turbo and Bi-Turbo 2.0-litre in-line four-cylinder diesels. The Single-Turbo comes in two different performance levels and delivers power, torque and fuel economy, 1 which is important to small business owners or commercial vehicle fleets. The Bi-Turbo engine is a more sophisticated, performance variant for customers who want more power but need to maintain fuel economy.
“We know our customers push their Rangers to the extreme, so that’s how we test them. We go the extra mile to make sure Ranger will do everything our customers want, over and over again,” Maharaj said.
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