The Volvo EM90, a fully electric premium MPV, embodies more than just a mobile living room offering comfort and space for families. It marks an extension of Volvo Cars’ reach, catering to diverse consumer needs.

This vehicle showcases Volvo’s aptitude for innovation and responsiveness to market trends. The growing popularity of MPVs, particularly in Asian regions, influenced the decision to introduce the EM90 first in China, the world’s leading car market.

This release follows the successful launch of the electric EX30 SUV. Both the EX30 and EM90 signify Volvo’s strategic growth, capturing broader market segments and aiming for higher sales volumes.

A crucial part of Volvo’s transition to an all-electric car manufacturer by 2030, the EM90 aligns with the company’s sustainability goals. The upcoming years will see Volvo introducing a range of new electric models, maintaining the brand’s reputation while eliminating tailpipe emissions.

This strategy ensures that by 2030, Volvo’s global sales will comprise only electric cars, reinforcing their commitment to sustainability and their aim for leadership in sustainable mobility.

Jim Rowan, Volvo Cars’ CEO, emphasizes that the EM90 allows Volvo to venture into the electric MPV segment, tapping into new market demands and expanding the brand’s appeal.

Volvo’s history features a strong focus on versatility, dating back to the Volvo Duett in 1953. Designed for adaptability and space, the Duett set the foundation for Volvo’s estate cars and partly inspired the EM90. Recognized for its dual-functionality, the Duett catered to various needs, from family to business use.

The EM90 represents a significant addition to Volvo’s electric vehicle lineup. It’s particularly relevant in the premium MPV segment in China, where it serves multiple roles – from family travel to executive business transport. With safety, spaciousness, versatility, and premium comfort, the EM90 offers a new choice for consumers.

Now available for pre-order in China, the Volvo EM90 marks an exciting phase in Volvo’s journey towards innovation and sustainable mobility.

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