At the Consumer Electronics Show 2022 in Las Vegas, the BMW Group unveiled the BMW iX Flow featuring E Ink, a unique vehicle capable of changing its entire body color at the touch of a button.

With the help of brainboost, the BMW iX Flow was connected directly to the brain of the rad°hub delegates using an electroencephalograph, which records the brain’s electrical activity. “The color patterns of the BMW iX Flow react to brain activity and reflect the level of activity,”.

“Once the brain is at rest, the changes of patterns on the iX Flow also become calmer and more rhythmical.” A special animation was activated if delegates managed to maintain this state for several seconds. Thus, the participants were able to gradually calm and relax their brains under the guidance of the brainboost experts and with the help of neurofeedback via the iX Flow. This matures the knowledge of which strategies work best to specifically shut down one’s own brain activity for relaxation, in everyday working life.

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