The Ram Truck brand introduced a visionary road map today at CES 2023 with its Ram 1500 Revolution Battery-electric Vehicle (BEV) Concept, that provides a glimpse into the future and demonstrates how the industry’s leading truck brand will once again redefine the pickup truck segment. The leading-edge Ram 1500 Revolution BEV Concept showcases a truck-load of innovative features that will be seen in Ram trucks going forward and in particular on Ram’s electrification journey.
Ram will differentiate itself by offering a portfolio of fully electrified solutions to better meet customer needs, including a segment-redefining Ram 1500 BEV in 2024. The entire Ram lineup will offer electrified solutions with disruptive, leading-edge advanced technology in the years to come. The Ram 1500 Revolution BEV Concept is the first chapter that establishes how Ram will push past competitors’ future EV offerings.
“The Ram 1500 Revolution BEV Concept is our clearest signal yet that we’re on the precipice of something extraordinary at Ram and points directly to where we’re going on our electrified journey,” said Mike Koval Jr., Ram brand CEO – Stellantis. “At Ram, we’ve redefined what pickup trucks can be and will do so again by pushing past what competitors are offering by delivering the best electric pickups on the market.”
The Ram 1500 Revolution BEV Concept is part of Ram’s significant contribution to Stellantis’ Dare Forward 2030 strategic plan to lead the way the world moves by delivering innovative, clean, safe and affordable mobility solutions.
“The Ram Revolution represents several important things to the Ram brand,” Koval added. “Of course, it’s our new Ram 1500 Revolution BEV Concept that serves as a roadmap to our electrified future. Yet Ram Revolution is also our philosophy as we redefine the pickup segment, with a steady drumbeat of announcements and initiatives as we embark on our electrified journey.”
Ram is committed to innovation and powertrain leadership with a lineup that consists of anything and everything truck buyers want and need, meeting real-world demands. Today Ram offers the most fuel-efficient 4x4s and the quickest, fastest and most powerful pickup truck straight from the factory.
Ram will once again redefine the pickup truck segment with its revolutionary Ram 1500 BEV production model in 2024. It will be the leader in a combination of areas customers care about the most: range, towing, payload and charge time. More news on the production version will be available in the coming months.
Pioneering design establishes the vision for Ram’s electrified future
The Ram 1500 Revolution BEV Concept provides a stunning vision of the ultimate pickup truck as part of the future of Ram Trucks. Ram’s exterior design team set out to revolutionize the pickup truck segment by creating an ultra-modern concept that exudes heroic strength, maintains its purpose and is environmentally responsible.
The Ram 1500 Revolution BEV Concept features an exterior design that is strikingly “brutiful” – brutal yet beautiful. An animated and modernized “R-A-M” badge adorns the all-new face of Ram that features a fully animated LED “tuning fork” design. The doors have been reimagined in a grand saloon style opening that showcases a cavernous occupant space without a B-pillar. Bright LED lights have been cleverly integrated into the front bumper flares and advancements in lighting are highlighted by fully animated LED tail lamps and badging. Building on Ram’s reputation as North America’s off-road and performance truck leader, the Ram 1500 Revolution BEV Concept features an integrated fascia design with a skid plate and new pivoting tow hooks that can sit flush.
Innovative features are thoughtfully integrated throughout and include a new powered frunk with one-touch open-and-close functionality that adds capability and storage. Other powered features include a powered charge-port door, situated on the driver’s side front quarter panel, a powered tail gate, flush-mounted door handles, powered side steps and a powered rear step with active diffuser round out the extensive list of powered features.
The concept features revolutionary sideview mirrors that are smaller, more lightweight and use 3-D printed materials for optimal aerodynamics and reducing drag. The sideview mirrors use a digital camera to capture the truck’s surroundings, allowing for a smaller physical size.
The charge port illuminates and blinks while charging. An audible sound will signal it’s plugged in and charging has begun. The charge port features level 1 and level 2 AC charging on the top half and DC fast charging on the bottom half of the charger.
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