Polestar has inaugurated its new design studio in Gothenburg, Sweden, and the studio is located in a dense forest adjacent to the brand’s global headquarters. The studio, which provides a specialist home for up to 120 design team members, led by Maximilian Missoni, combines modernist architecture with the brand’s clean, minimalistic Scandinavian aesthetic.
The building, which was completed in 1984 by Italian Romaldo Giurgola and local architect Owe Svärd, was a historic former Volvo facility that has been fully upgraded while maintaining its unique architectural character. The Polestar Design team will continue to build on the brand’s new design language, previewed by the Polestar Precept and electric roadster concept cars, and carried into production with Polestar 3 which launched in October 2022.
Maximilian Missoni’s plans for the new facility include a specialist showroom area, clay working station, material and colour lab, auditorium and multiple digital studio spaces, management offices, VR rooms, and meeting spaces. Prime materials and details from the original 1980s construction sit juxtaposed alongside a high-quality, modern Scandinavian design.
Polestar’s Head of Design, Maximilian Missoni, comments on the respect paid to the building and the facility’s equipment: “When such care, attention to detail and material quality was so carefully considered at the point of construction back in 1982, it was important to me that we respected the original intentions when integrating our studio into the building. We deliberately showcase the original structure and detailing, respecting the very fabric that gives it its unique character. But while we wanted to respect tradition, we also wanted this to be a state-of-the-art home for our growing Design team. So, alongside the glorious views out west of the Gothenburg archipelago, the studio features the latest equipment on the inside to make our jobs easier and produce better results in the most efficient way.”
Polestar 3, designed with a focus on aerodynamics, reflects the shift from ‘breathing to seeing’ as the age of electrification intensifies. The challenge presented to the designers was to impart a sense of intelligence in the design. Maximilian Missoni states: “In today’s age of advanced product design it’s quite easy to display emotions like aggression and sportiness in a car. But try conveying intelligence in design – it’s not so easy. This is something we have spent a lot of time considering, to express the leading technology and sophistication of Polestar 3. It is distilled to the essence of an SUV but at the same time clearly shows a step into a new era.”
Polestar 3 has maximized space inside due to the long body and wheelbase, resulting in a more spacious and enjoyable interior. The full-length glass roof contributes to the airy feel, and Polestar’s signature logo is integrated into the glass roof in a new way – etched between two layers of the laminated glass and only visible when illuminated. Polestar 3 goes into production in mid-2023, and the first deliveries in launch markets are expected in the fourth quarter of 2023.
#PolestarDesign, #ScandinavianAesthetic, #ElectricRoadster
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