Nissan, one of the world’s leading automobile manufacturers, is currently showcasing a variety of electrified and seamlessly connected vehicles that are designed to surpass consumer expectations at Auto Shanghai 2023. The event is being held at the National Exhibition and Convention Center in Shanghai, China from April 18-27, 2023. Among the premieres are two electrifying concept cars: the Max-Out convertible sports car and the Arizon SUV.
The Arizon, which made its global debut at the event, was specifically designed to meet the varied mobility needs of China’s drivers. It is a multifunctional partner that brings an exciting new EV experience to China. The Arizon boasts an impressive exterior design and a lavish, high-tech cabin that exudes a warm, futuristic glow. Built on the CMF EV platform, the Arizon features a low center of gravity and a spacious, pillarless open-air cabin with an expansive auto-dimming glass roof.
The Arizon concept is human-centric, featuring a new virtual personal assistant named Eporo that elevates the driving experience beyond mobility. Eporo interacts with passengers in a human-like manner and provides accurate responses utilizing time, weather, and other data. The Arizon also has an innovative interactive lighting system that recognizes people and automatically adapts the illumination to suit their preferences. The lighting ambiance can also be adjusted through intuitive modes including leisure, relax, sleep and surprise, providing premium hospitality with seamless, personalized interactions.
The Max-Out, on the other hand, is a sleek sports car that embodies Nissan’s new artistic stage and movement toward an increasingly digitized future. It boasts unique parabolic hologram wheels, an aerodynamic shape, ultra-low center of gravity, and e-4ORCE electric all-wheel-drive system, which give it superb handling and enhanced safety. The cabin’s ultra-wide display screen, which resembles the Max-Out’s distinctive exterior lamps, provides the driver with a fusion of the virtual and real worlds.
The e-POWER X-Trail, which was also unveiled at the event, started pre-sales in the market on the same day. It is the result of one of the most comprehensive model redesigns in Nissan’s history and features cutting-edge technologies like the second-generation e-POWER electric-drive powertrain and e-4ORCE, which provides a powerful yet quiet, smooth, and stable driving experience.
Nissan COO Ashwani Gupta emphasized the company’s commitment to meeting the market and customer needs rapidly changing in China, which is one of the most technologically sophisticated markets in the world. There is a need for increased electrification and advanced sustainability in the market, and Nissan is working hard to meet it. The company aims to expand the possibilities of mobility and society by providing experiences that inspire confidence and excitement and enable closer connections between people and broader society.
In conclusion, Nissan’s electrified and seamlessly connected vehicles at Auto Shanghai 2023 are sure to surpass consumer expectations. The Arizon, Max-Out, and e-POWER X-Trail are designed to meet China’s diverse mobility needs and offer an exciting new EV experience to Chinese drivers. With cutting-edge technologies and a commitment to advanced sustainability, Nissan is poised to lead the electrification and connected car services revolution in China and beyond.
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