Amidst the bustling energy – and powertrains – of Monterey Car Week, Lexus will showcase the brand’s evolution and a look at its future through the lens of its Next Chapter pillars of bold design, Lexus Driving Signature, electrification, and intuitive technology.

Lexus has been a familiar face on the peninsula both as a proud partner of Pebble Beach Resorts® for 20 years, and as a sponsor of the Pebble Beach Concours d ’Elegance® for 24 years. This year, the brand will highlight the Lexus Electrified Sport – most recently seen at the Goodwood Festival of Speed – as it makes its first U.S. appearance on the Lexus display at the Pebble Beach Golf Links®. CALTY Design Research President Kevin Hunter will provide his expert insight into the creation of this all-electric, high-performance vision of the future during a Lexus Electrified cocktail reception on Thursday, August 18th from 4:00-7:00 pm local time.

The topics of electrification, performance and the Next Chapter of Lexus will be discussed further on Friday, August 19th at 1:10pm local time at The Quail, A Motorsports Gathering, via an informative chat between Vinay Shahani, VP of Lexus Marketing in the USA, and Townsend Bell, Lexus Brand Ambassador.

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