Breaking the cover just ahead of the 2023 North American International Auto Show in Detroit, the highly-anticipated 2024 Ford F-150 makes its grand entrance into the automotive arena. Sporting a host of subtle design enhancements, the reigning champion of the American truck market also boasts the introduction of the optional Pro Access multifunction tailgate, along with a more generous allotment of standard features. Notably, enthusiasts and prospective buyers can already embark on their customization journey through the 2024 model-year configurator, thereby gaining insight into the pricing dynamics across the diverse spectrum of trim levels.
In the realm of pricing, it’s evident that Ford has made a strategic move to adjust the numbers. However, this shift doesn’t equate to a mere hike; it’s about delivering superior value. The journey begins with the work-ready F-150 XL, offered in a single-cab two-wheel-drive configuration, now sporting a base price tag of $36,570. Once you factor in Ford’s obligatory $1,995 destination fee, you’ll be looking at a total of $38,565, an amount that’s worth its weight in utility.
If you’re an avid follower of our coverage on the 2024 F-150’s debut, you’ll be well-acquainted with the prominent changes gracing this icon. A noteworthy development lies in the adoption of a digital cockpit, which now finds a permanent spot in all trims, flaunting 12-inch driver and center display screens as standard fare. Additionally, the departure of the 3.3-liter V6 engine from the lineup is a turning point. In its stead, the 2.7-liter EcoBoost V6, boasting a hearty 325 horsepower, emerges as the new foundational powerhouse. Previously an optional upgrade priced at $1,285, this transition plays a substantial role in accounting for over half of the 2024 model-year price increment.
Interestingly, a visit to Ford’s configurator might leave you momentarily perplexed. At present, it lists the sole engine option for the XL as the 5.0-liter V8 – a selection that incurred an additional $2,560 in the 2023 edition. While this discrepancy may seem like a glitch in the matrix, our diligent team reached out to Ford to validate the facts. The standard powerplant for the XL should indeed be the 2.7-liter variant, with the V8 serving as an optional upgrade. Rest assured, we will provide an update once we receive confirmation from Ford, ensuring clarity in this matter.
Now, let’s delve into the smorgasbord of trim levels Ford has in store for the 2024 F-150. A total of eight options await, including the reimagined STX, which formerly existed as a package within the XL lineup. Meanwhile, the Limited trim makes way for the Platinum Plus package, stepping into the role of the ultimate luxury truck within the range. Notably, the Raptor, equipped with the high-output Raptor R package, solidly secures its position as the apex predator in the F-150 hierarchy. Here’s a comprehensive breakdown of the starting prices for all the 2024 trim levels:
– XL 2WD: $36,570 (MSRP with $1,995 Destination: $38,565)
– XL 4WD: $41,585 (MSRP with $1,995 Destination: $43,580)
– STX 2WD: $43,895 (MSRP with $1,995 Destination: $45,890)
– STX 4WD: $47,695 (MSRP with $1,995 Destination: $49,690)
– XLT 2WD: $47,620 (MSRP with $1,995 Destination: $49,615)
– XLT 4WD: $51,420 (MSRP with $1,995 Destination: $53,415)
– Tremor 4WD: $63,950 (MSRP with $1,995 Destination: $65,945)
– Lariat 4WD: $64,995 (MSRP with $1,995 Destination: $66,990)
– Platinum 4WD: $73,425 (MSRP with $1,995 Destination: $75,420)
– King Ranch 4WD: $73,730 (MSRP with $1,995 Destination: $75,725)
– Raptor 4WD: $77,980 (MSRP with $1,995 Destination: $79,975)
For those seeking to amplify the adrenaline rush, the Raptor R 803A package offers an electrifying opportunity. Swapping out the 450-horsepower 3.5-liter EcoBoost V6 for the supercharged 5.2-liter V8, this package unleashes a monumental surge in power. Ford has even confirmed that the 2024 model will exceed the 2023’s rating of 700 horsepower, promising a heart-pounding experience behind the wheel. However, this exhilaration comes at a price, with the package adding a hefty $31,575 to the overall cost. To put it in perspective, this sum is nearly equivalent to the starting price of an F-150 XL. By the time you factor in additional customization options, the pinnacle of the 2024 Ford F-150 lineup emerges as the Raptor R, boasting a price tag of $118,590.
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In a bid to streamline the ordering process, Ford has taken steps to reduce the number of potential F-150 configurations by a staggering 90 percent. However, this reduction doesn’t translate to a loss of options for discerning Blue Oval enthusiasts. As you peruse the 2024 configurator, you’ll find that there remains an impressive array of choices for buyers to tailor their F-150 according to their preferences.
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