Mercedes-Benz Group AG CEO Ola Källenius has brought to light a precursor that ushers in an entirely fresh lineage of models. The revelation took place within the elegant confines of the Mercedes-Benz Pavilion, nestled upon the Apothekenhof in the heart of Munich Residence. Amidst the backdrop of electric and digital evolution, this conceptual automobile defines the company’s aspiration to elevate its range at the entrance to the brand.

Steering itself along the innovative path carved by the novel Mercedes-Benz Modular Architecture (MMA), this vehicle forges its identity through a blend of extended-range efficiency, trailblazing novelty, an exquisite and exceptional aesthetic, eco-conscious materials, and an entirely innovative operational framework known as MB.OS.

“In the wake of the Concept CLA-Class and the imminent advent of the quartet of MMA vehicles, we are raising the bar on every conceivable aspect that patrons can anticipate from Mercedes-Benz within this realm. Encompassing an impressive span of more than 750 kilometers (equivalent to 466 miles) as per WLTP standards, the Concept CLA-Class can effortlessly transport you from Munich to Hamburg on a sole charge. MB.OS, in turn, is poised to bestow a significantly amplified consumer journey – spanning the gamut from driving assistance and navigation to charging and on-board amusement. Furthermore, we’re delving into uncharted territories of sustainability alongside this automotive marvel. Across the complete spectrum of the MMA fleet, we shall curtail CO₂ emissions within our value chain by a striking margin exceeding 40 percent when juxtaposed with the previous architectural framework,” affirmed Ola Källenius, the Chairman of the Board of Management at Mercedes-Benz Group AG.

This unveiling of the Concept CLA-Class unfolded as part of a specially curated Pre-Night soirée within the confines of the Mercedes-Benz Pavilion. The event was graced by the esteemed presence of tennis luminary Roger Federer, complemented by a mesmerizing kinetic luminary spectacle and a captivating live musical recital by the French pianist Sofiane Pamart.

The Concept CLA-Class – Ascending the electric odyssey to uncharted heights
Functioning as the harbinger of the inaugural familial lineup conceptualized atop the groundbreaking Mercedes-Benz Modular Architecture (MMA), the Concept CLA-Class harnesses a sophisticated, forward-looking, and in-house-crafted electric propulsion system. This innovation empowers the Concept CLA-Class with a journey spanning over 750 kilometers (approximating 466 miles) according to WLTP standards, culminating on a solitary battery charge. This achievement unfurls as a testament to an exceptional energy consumption of around 12 kWh for every 100 kilometers (roughly 5.2 mi/kWh). In doing so, this automotive phenomenon emerges as the quintessential “one-liter car” tailor-made for the electric epoch. As far as sustainability is concerned, the bedrock of the MMA platform signifies the very first family of vehicles conceived from the very outset in alignment with the precepts outlined within Mercedes-Benz’s Ambition 2039.

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