Italian carmaker Lancia, which is owned by Stellantis, has finally pulled back the curtains on its Pu+Ra HPE Concept. This concept has been teased several times in the past months and it pays homage to some of the brand’s iconic models from the past. The Pu+Ra HPE Concept is Lancia’s way of signaling the reincarnation of the once-famous rally-bred nameplate, and showcases what the Italian carmaker will bring to the table of European EVs in the coming decade.

Firstly, let’s talk about the name. Pu+Ra is derived from the words “pure” and “radical,” while the HPE moniker stands for High Performance Electric. Interestingly, the same acronym was used back in the 1970s for the Lancia Beta to signify the High Performance Estate variant.

However, the Beta influences don’t stop here. The Lancia Pu+Ra HPE Concept also features reinterpreted rear horizontal blinds, which were also present on the sporty Stratos. Speaking of the legendary Stratos, the rear of the concept has a very similar look to the old two-door rally car, with hollow round tail lights and the new Lancia lettering stuck between them.

Moreover, the concept’s Progressive Green exterior color pays tribute to the historic Lancia Flaminia Azzuro Vincennes. This color is described as forward-looking and sustainable, containing a warm golden tone made with latest-generation pigments. The sides of the Pu+Ra HPE are also a nod to the past, referencing the Aurelia and Flaminia with its fluid lateral lines that descend towards the rear of the car. Additionally, the new Lancia logo stands out on the front fenders.

One of the more striking features of the concept is the circular roof, which the Italian brand says is inspired by architectural elements and is used throughout the vehicle, including inside.

The classic Lancia grille has been reimagined through three rays of light that make the Pu+Ra visible from afar, while the writing above clearly states what brand of vehicle you’re looking at.

Luca Napolitano, CEO of the Lancia brand, said, “Today, Lancia presents Lancia Pu+Ra HPE, the brand’s vision for the next 10 years which ushers the Brand into the era of electric mobility and sums up our way of conceiving and experiencing the automobile. Starting with the new Ypsilon, our cars of the future will be inspired by Lancia Pu+Ra HPE.”

Inside the new concept, there are an abundance of round-shaped elements, which according to Lancia, is a pure geometrical element on the one hand, but on the other hand, it’s quite the common sight in traditional Italian homes, mainly in the form of the round table in the living room. The front seats are heavily influenced by the Cassina-made classic Italian household armchairs. The door panels are covered with a material called MARM MORE, which is made up of 50 percent marble dust waste and recycled fabric made with natural colors, soft to the touch, and waterproof.

The concept’s all-electric powertrain has not been mentioned in detail by the Italian carmaker, but it does say that as the brand’s manifesto for the next 10 years, it was envisioned as offering over 424 miles (700 kilometers) of range on a single charge. This optimistic vision will presumably come into play later in the decade, when Lancia plans to debut a premium sedan and a hatchback bearing the Delta name, both of which are rumored to be based on the Stellantis STLA modular EV platform.

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