The BMW Group has made an impressive showing at the Auto Shanghai 2023 event, featuring a total of three world premieres from its BMW brand. The latest product and technological innovations took centre stage, with a strong focus on electrification and digitalisation. This marks the first time that only electrified new models from the brand have been exhibited at a show.

The star attractions at Auto Shanghai 2023 were the all-electric BMW i7 M70 xDrive, the BMW XM Label Red with M HYBRID drive system, and a version of the purely electrically powered BMW iX1 that has been developed exclusively for Chinese customers. These models were presented under the guiding theme of “RE:IMAGINE Tomorrow – Make Electric Emotional”.

The premium manufacturer is also making it clear that the Chinese car market is of great importance for BMW, unveiling three new models from the brand in public for the first time at Auto Shanghai. Oliver Zipse, Chairman of the Board of Management of BMW AG, says, “BMW stands for innovation, for cutting-edge products and a broad technology approach. This enables us to address the individual wishes of our customers, especially here in China.”

BMW offered visitors to the National Exhibition and Convention Center in Shanghai a wide-ranging show experience from 18–27 April 2023. The entire portfolio of electrified models from the BMW brand was arranged around the show stand’s hub, which was designed in the style of a charging station. There was also an electrifying lighting installation as well as numerous interactive elements to draw visitors’ attention to the exhilarating product and brand experience on offer.

The BMW Group is currently developing a completely new technological platform for electric vehicles for the Neue Klasse, whose name is a reference to the company’s groundbreaking models from the 1960s. This platform is set to redefine standards for digitalisation, circular economy and design. Oliver Zipse remarks, “The Neue Klasse will embody all three pillars of this transformation. It will therefore further boost the fast-growing demand for our all-electric vehicles.”

The all-electric BMW i7 M70 xDrive delivers a unique performance experience in the luxury segment. Its two electric motors generate a combined system output of up to 485 kW/660 hp and maximum torque of 1,100 Nm (811 lb-ft). Pieter Nota, member of the Board of Management of BMW AG, responsible for Customer, Brands and Sales, comments, “The BMW i7 M70 xDrive is the most powerful and fastest all-electric vehicle of our portfolio.”

The BMW XM Label Red, the new top-of-the-range version of the first-ever electrified high-performance model from BMW M GmbH, is powered by an M HYBRID drive system, whose combination of a V8 petrol engine and an electric motor delivers maximum output of 550 kW/748 hp and peak torque of 1,000 Nm (737 lb-ft).

The BMW iX1 specially developed for the Chinese car market provides fresh impetus for all-electric premium mobility in the compact segment. Made in China for China, the Sports Activity Vehicle is fitted with one electric motor at the front axle and another at the rear producing a combined powerful output.

The BMW i Vision Dee is a Vision Vehicle that facilitates a remarkably intense bond between human and car using digital features that extend far beyond the functionality of voice control and driver assistance systems as we know them today. The user experience in the BMW i Vision Dee is largely defined by a projection of driving-related data and other information extending across the entire width of the windscreen. This pioneering form of visualisation also allows the real and virtual worlds to be merged using the mixed reality slider control in the Vision Vehicle’s cockpit.

The MINI brand’s line-up for Auto Shanghai 2023 includes a first glimpse of a new vehicle concept. Featuring an all-electric drive system and a brand new design, the MINI Concept Aceman is being presented as a crossover model within the new MINI family. It is the epitome of Charismatic Simplicity – the MINI design language of the future that is shaped by the brand’s past and sends out trailblazing signals by focusing on the essentials. The Concept Vehicle fuses modern styling with pioneering technologies and demonstrates what digitality could look like in a future MINI.

#bmw #BMWatAutoShanghai #electricmobility
Get More Great Car Videos – Subscribe: https://goo.gl/BSIaFc