Ah, the 2024 Ford F-150, a truck that presents itself as a lesson in subtlety, urging onlookers to peer closely to discern its nuanced changes. A cursory gaze might not reveal much, yet those committed to spotting alterations will notice reimagined features at both the front and rear, including Ford’s innovative Pro Access Tailgate.
To begin with the truck’s countenance, it’s deceptively similar to its predecessor. However, a scrupulous observer will realize that Ford has made tweaks to offer a more squared facade. The headlights now boast C-shaped LED outlines, and the bumper also participates in this rectangular celebration. As for the grille, it doesn’t stand alone anymore but unites seamlessly with the headlights to establish a coast-to-coast aesthetic. Whether it’s the STX package with its retro-flavored egg crate grille or the Tremor model that flaunts a pop of orange, the facial symmetry is undeniably heightened.
Swinging around to the back, the real game-changer makes its debut: the Pro Access Tailgate. This innovation is Ford’s answer to competitors like Ram and Chevrolet, who have been busy showcasing their trick tailgates. What sets this one apart is a mid-gate swing-out door, providing three stages of opening at 37, 70, and 100 degrees. Not only does this offer varying levels of accessibility to the cargo area, but the 37-degree opening is also trailer-friendly. Additionally, Ford has carved out new storage spaces in the bed, located just behind the passenger wheel and, if you forego the Power Boost system, another on the driver’s side.
Now, about the Pro Access Tailgate—don’t assume it’s a given across all versions. It’s actually an optional feature within the $1,620 Bed Utility Package, available on the Lariat and Tremor but conspicuously absent from the XL and XLT models.
As for the trim hierarchy, the XL remains the base model, but behold, the Platinum Plus has usurped the Limited as the top-of-the-line offering. With the retirement of the 3.3-liter V6 engine, the 2.7-liter EcoBoost V6 now serves as the standard powerhouse, outputting 325 horsepower and 400 lb-ft of torque. Other engine options remain relatively untouched.
Diving into the tech arsenal, the 2024 F-150 debuts an optional heads-up display. The digital transition is complete with 12-inch screens now standard across the board. Safety hasn’t been compromised either; ten driver-assist features are bundled in the standard tech suite, backed by Sync 4 OS and an updated BlueCruise system. A dual-view camera also takes its bow, offering two simultaneous perspectives depending on your driving mode.
Concerned about security? Ford has an answer in the form of its new Stolen Vehicle Services, which is triggered via the Ford app to alert the owner and the authorities almost instantaneously. There’s also the Exit Warning system that warns passengers of incoming vehicles or pedestrians from behind.
When it comes to aesthetics, new color palettes and wheel choices are also on the table. Ford even delves into culinary inspiration with a Smoked Truffle interior unique to the Platinum Plus and a mushroom-toned variant for other trims. The Raptor and Tremor haven’t been left behind; new upgrades include modular front bumpers and a specific shade of green for the Raptor, aptly named Shelter Green.
Pricing remains under wraps, but the 2023 models give some hints. Last year’s base price was $35,830, with engine upgrades nudging it to $37,715. On the extravagant end, the now-phased-out Limited stood at $85,650. While exact figures are yet to be announced, Ford has cut back on F-150 configurations without skimping on features. So, more items are likely to be bundled into packages, further details of which are expected to emerge closer to the truck’s market debut.
So there you have it, the 2024 Ford F-150: a complex tale of nuanced changes and technological upgrades, all wrapped up in a package that demands a second look.
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