Presentation by Koji Sato, President & CEO, Member of the Board of Directors. At the Japan Mobility Show 2023, Toyota unveiled an inspiring vision for the future of mobility under the theme “Let’s Change the Future of Cars—Find Your Future.” Their presentation on October 25 was live-streamed, offering a glimpse into how the giant automaker envisions the intersection of electrification, diversification, and intelligent technologies in addressing diverse mobility needs.
Toyota’s booth showcased their forward-thinking approach through various stage performances encompassing music and dance, aimed at engaging visitors in a conversation about the future of automotive technology3. The core of Toyota’s presentation revolved around three future car stories, underscoring the role of battery electric vehicles (BEVs) in not only being eco-friendly but also delivering a unique driving experience full of fun and automotive seasoning. Their approach towards BEVs reflects a blend of fundamental automotive principles with innovative solutions like achieving a low center of gravity alongside spacious interiors, which traditionally posed a challenge. Toyota emphasized the significance of evolving the design, driving feel, and other aspects to ensure that BEVs offer a diverse experience value.
A key highlight was the unveiling of the LAND CRUISER Se model, which demonstrates high-torque driving performance unique to BEVs coupled with an elegant, stylish design. This move is part of Toyota’s broader strategy to extend the appeal of the Land Cruiser brand.
Furthermore, Toyota introduced the IMV 0, a highly customizable vehicle designed to seamlessly transition from transporting goods to serving as a mobile shop or food truck, indicating the flexible, multifaceted role vehicles could play in the future.
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