Porsche this week invites upcoming artists and innovators to engage with its designers and their work in a one-of-a-kind setting. For the first time, the German sports car maker is partnering with South by Southwest, the annual festival of tech, film, music, education, and culture that attracts tens of thousands of professionals to Austin, Texas.
The centerpiece of Porsche’s presence at SXSW 2022, which will run from March 11th to 20th, will be an installation in downtown Austin (400 Congress Ave) highlighting the creative process behind the development of its iconic sports cars.
“Porsche Unseen” is the title of the display center just a few blocks from the SXSW convention center. Stepping inside, conference attendees will find themselves on a giant replica of a designer’s desk, complete with oversized pencils, papers and desk clutter. It’s the perfect atmosphere for an interactive exhibition centered on once-secret design sketches and models from the Porsche design team.
The sketches of a vehicle project are a special highlight. Inspired by “Sally Carrera” from Disney and Pixar’s popular animated film “Cars”, the sketches will be shown for the first time at SXSW. Marking the 20th anniversary of Sally Carrera, work has been underway for several months to create a unique car.
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