Lucid Motors, the trailblazer in the electric vehicle arena, has made waves by slashing the costs and updating leasing agreements for three distinct trims of the Lucid Air, namely the Pure, Touring, and Grand Touring models.

Start with the powerful 480-horsepower Lucid Air Pure AWD, and you’ll find an astonishing reduction in the price. It’s now offered at $82,400, not including the destination charge of $1,500. In comparison, the old price tag for this marvel was $92,900 (plus $1,650 for shipping), marking a noteworthy decrease of $10,650. Lucid hasn’t stopped there; the destination fee itself has shrunk to $1,500 from $1,650.

Expect more affordability on the horizon with the Lucid Air Pure RWD, an upcoming addition that will be $5,000 lighter on the pocket, as indicated by the company’s digital configurator. Set to be released in September 2023, the entry-level Air Pure RWD will tantalize wallets at a starting price of $77,400 (excluding the same $1,500 destination fee).

The middle tier isn’t left out of this pricing revolution. Lucid’s Air Touring trim now kicks off at $95,000 (without the $1,500 shipping cost). What makes this exciting? Lucid’s commitment to delivering two versions to their eager customers at prices south of $100,000.

With 620 horsepower, the Air Touring was once at an MSRP of $107,400 (plus $1,650 shipping). Now, the price reduction, a generous $12,550, is making waves.

What about the pinnacle of luxury and power, the 1,050-horsepower Lucid Air Grand Touring? It now graces the market at a more accessible $125,600 (plus the uniform $1,500 shipping), thanks to special option packages. The reduction? An eye-catching $12,550, as this trim’s opening price used to hover at $138,000 (with $1,650 shipping).

These price alterations, Lucid confirms, serve a strategic purpose. They are part of a grand design to “amplify larger sales and marketing maneuvers” and “harness the surging brand recognition to fuel demand and sales.”

The revamped pricing will be accessible as long as stocks endure, warns the EV pioneer. The formidable 1,200-hp Lucid Air Sapphire tri-motor flagship remains steadfast at $249,000.

Besides these price adjustments, Lucid heralds exclusive lease pricing for the trio of Air trims, valid till August’s end. Imagine the Lucid Air Pure AWD at your doorstep for $749/month over 36 months. Or perhaps the Air Touring at $1,149/month for a three-year term, and the grand Air Grand Touring at a mere $1,399/month for the same period.

Through innovative pricing and appealing lease terms, Lucid is changing the game. They’re not just making electric mobility more accessible; they’re fashioning a new era for automotive enthusiasts and environmental advocates alike. Whether you seek power, luxury, or sustainability, Lucid’s Air models are beckoning with open doors.

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