At the Japan Mobility Show 2023, Lexus made a significant presentation, showcasing its transformation towards a brand focused on battery Electric Vehicles (EVs). The presentation was under the overarching theme of “Pushing the Boundaries of the Electrified Experience”, where Lexus unveiled a range of concept models envisioning new potentials for mobility through electric cars12. Part of the showcase included the global debut of the next-generation Battery Electric Vehicle (BEV) concept car LF-ZC, which is set to be released in 2026.
Furthermore, Lexus’ booth highlighted a sustainable vision that intertwines Japanese craftsmanship, AI technology, and electrification in their upcoming EVs3. The booth also featured a “Lexus Electrified VR Experience” which offered immersive virtual drives to attendees, emphasizing a customer-centric approach to innovation3. Throughout the show, which ran from October 26 to November 5, Lexus’ theme was “Discover a future you can’t wait to navigate!”, underlining the brand’s forward-looking approach to the evolving mobility landscape.
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