In 1998, the original RX model founded the market segment for luxury-focused SUVs. Since then, it has continuously evolved, notably becoming the first electrified model in the premium market with the launch of the RX 400h in 2005. Today, it is firmly established as a global core model for Lexus with 3.5 million sales – 300,000 of these in Europe. The all-new fifth generation model range will strengthen this position and Lexus’ reputation for design and technology excellence.
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