The “Setting a new Tempo” event took place last night, showing how FIAT is in the fast lane of electrification, and celebrating the collaboration between the Italian brand and the Bocelli family.
Special guest of the evening the Maestro Andrea Bocelli, Matteo Bocelli and the New 500 “La Prima by Bocelli”, the first and only electric city car in the world equipped with JBL’s “Virtual Venues” technology.
On this special event, the M° Andrea Bocelli and his son, rising international star, Matteo Bocelli performed together on stage to launch Matteo’s new single “Tempo”, which is also the soundtrack of the spot for the launch of the “New 500 La Prima by Bocelli”.
It was also the occasion to preview an evocative docu-film on the genesis of the refined audio system and the commercial dedicated to the new car, which featured the latest single “Tempo” by Matteo Bocelli (Capitol Records).
“We are excited about this event realized together with Andrea and Matteo Bocelli, special people who have made this evening unique and with whom we have developed a great project. This is how the New 500 “La Prima by Bocelli” and an extraordinary premium audio system mastered by Maestro Bocelli’s ‘absolute ear’ were created”, stated Olivier Francois, FIAT CEO and Stellantis Global CMO. “And Matteo’s new single ‘Tempo’ is the soundtrack of the TV commercial for the new car. With the New 500 “La Prima by Bocelli”, therefore, we didn’t just design a car. We designed an experience, a beautiful Italian experience. After all, there is one essential aspect that stands out when driving an electric car: silence. The beauty, the relaxing beauty of a perfectly quiet cabin, the best location to turn this perfect quiet into perfect sound, designed for electric cars. You will feel as if you are in the “golden seat” of the best opera house. In short, we have not brought a car into Bocelli’s world, but we have brought Bocelli’s world into our icon.”
“I am happy about this unprecedented and daring collaboration.” declared the Maestro Andrea Bocelli. “The search for beauty has always been my main inspiration. Thanks to the Fiat 500, an icon of style in the world, we have joined forces to offer a new experience of beauty and multi-sensory harmony. And with the innovative technology developed, every journey will be enriched with the desired emotion, and our inner voice (because we all sing in our hearts) will experience being in a theater, an open-air arena, a recording studio… I am honored that this exclusive FIAT 500 model is named after me, but I think that it ideally bears the name of those who choose to pursue and practice beauty, by driving it.”
“I am deeply honored to be involved in this incredible partnership, thanks to FIAT for making this project and the incredible audio system possible,” stated Matteo Bocelli. “Thank you, Olivier and all the amazing team who worked hard behind this project for months together. And thanks to William9 and his team for the incredible and beautiful work in the official video of Tempo, a song I co-wrote and that I really care about.”
“Our collaboration on the New 500 draws on JBL’s rich heritage to create magical audio moments for today and tomorrow,” said Christian Sobottka, President of HARMAN Automotive. “The mastery of Andrea Bocelli along with JBL’s acoustic expertise has led to the creation of an exceptional audio system that brings the power of music to life as it amplifies the pleasure of driving.”
The event was also the occasion to celebrate the accomplishments of the New 500. With 30 international awards to date, the FIAT icon is the best-selling electric city car in eleven countries and the second best-selling electric car in any segment in Europe, behind only Tesla. In Italy and France, it is the best-selling electric model ever, while it ranks second in Germany, the largest electric car market in Europe. The future of the brand’s most prized jewel is set to become global, continuing a journey that began in Europe, moving on to Brazil and Japan.
With the goal of increasing attention to the conversion to green, FIAT therefore sets a new tempo to its electrification strategy, accelerating towards an increasingly sustainable future. Currently, the Italian brand boasts its entire electrified range, thanks to the recent entry of hybrid versions of the 500X and Tipo. And by 2024 will go full electric on every new FIAT in Europe, and from 2027 FIAT will say farewell to fossil fuels in Europe.
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