Hyundai Motor Company has recently hosted a digital world premiere event to introduce the all-new KONA, an upgraded multiplayer that belongs to the B-SUV segment. This version is now equipped with an all-electric variant (EV) that offers advanced safety features, convenience, and class-leading range.
As the second-generation KONA, it provides one of the most comprehensive product packages in the B-SUV segment. This includes the widest range of powertrains, enabling customers to choose from EV (standard or long-range), hybrid electric (HEV), and internal combustion engine (ICE) variants, as well as sporty N Line versions of each.
Interestingly, Hyundai Motor adopted an unconventional approach to develop the new KONA as an EV first, aligning with the company’s March 2022 accelerated electrification strategy. This plan aims to bring 11 new Hyundai EVs to the market by 2030.
Jaehoon Chang, the President and CEO of Hyundai Motor Company, stated, “KONA Electric will play a major role alongside our IONIQ models in reinforcing Hyundai’s EV leadership. The new model builds on the great reputation of the first-generation KONA Electric and is designed and engineered to lead the competition with its many outstanding features.”
Chang further added that “At Hyundai, we don’t see the EV revolution as just the latest trend. We believe it is a pivot point for not only the industry but also for society. Through the implementation of eco-friendly mobility solutions like our EVs, we hope to speed the transition to clean mobility and make progress for humanity.”
The all-new KONA has retained its iconic character with its rugged and dynamic design, along with its upscaled dimensions that support active lifestyles for customers of all ages and generations. It also offers new technologies and convenience features that provide a safe, connected, and comfortable experience. This includes dual 12.3-inch panoramic display screens, Digital Key 2 Touch, full Over-the-Air (OTA) updates, and Connected Car Navigation Cockpit (ccNC).
In the B-SUV segment, KONA Electric provides class-leading all-electric range (AER) with WLTP-estimated 490 km. It also comes with EV-specific design elements such as frunk storage, active air flaps, interior and exterior Vehicle-to-Load (V2L) outlets, Head-up Display (HUD), i-PEDAL driving mode, Smart Regenerative System, electronic-Active Sound Design (e-ASD), and an Eco Package.
The all-new KONA is equipped with Hyundai’s SmartSense Advanced Driver Assistance System (ADAS) and safety systems, including Level 2 autonomous driving, Forward Collision Avoidance Assist (FCA), Blind-spot View Monitor (BVM), Remote Smart Parking Assist (RSPA), and Driver Status Monitor (DSM). Compared to the previous generation KONA, the new model has unique proportions with increased dimensions, specifically for the EV variant. Its length is now 4,355 mm, which is 175 mm longer than the previous generation in 2017, with a wheelbase of 2,660 mm, which is 60 mm longer. Its width is 1,825 mm, which is 25 mm wider, and the height is 20 mm taller at 1,575 mm.
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