At the Los Angeles Auto Show, Olivier Francois, FIAT CEO and CMO global of Stellantis, officially announced plans to offer the fully electric Fiat 500e in North America. Spearheading the brand’s electrification strategy, the new 500e will arrive in the U.S. market in early 2024, marking a North American expansion in FIAT’s global journey outside Europe.
Today, the automotive industry is facing a big change, moving to sustainable mobility. And FIAT is the perfect brand in the U.S. to play a significant role in the revolution, using the iconic Fiat 500e to introduce many American driveways to electric vehicles. The new 500e is irresistibly cool, small and Italian; it is the ultimate fashion accessory. If you want it, you must go electric because that is the only way it will be offered in North America.
The move toward greater electrification is not only about the technology, it’s about reinventing the customer experience, embracing the different needs of people and the planet.
During the press conference, Olivier Francois outlined FIAT’s plans in North America and announced that the official reveal of the North American 500e will take place next year at the 2023 Los Angeles Auto Show. Availability is Q1 of 2024.
On stage during the press conference, three 500e one-off concepts, designed by Armani, Kartell and Bvlgari, were introduced. These three exclusive pieces reflect Italian craftsmanship, creativity and sophistication. A symbol of “Made in Italy” around the world, the three unique concepts embody the three souls of the new Fiat 500e: sustainable design, sustainable fashion and sustainable luxury, in line with FIAT’s vision of sustainability.
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