First Production 2021 Ram 1500 TRX VIN 001 Sold for $410,000 at Barrett Jackson

The first all-new 2021 Ram 1500 TRX built – the quickest, fastest and most powerful truck ever – sold for $410,000 at the Barrett-Jackson Scottsdale Auction on Friday, March 26. The United Way for Southeast Michigan’s 2-1-1 helpline, which provides services to veterans and their families, receives all proceeds raised from the auction.

The TRX VIN 001 auctioned at Barrett-Jackson Scottsdale is one of 702 Ram 1500 TRX Launch Edition models. Commemorating the most powerful truck with 702 horsepower straight from the factory, the 2021 Ram 1500 TRX Launch Edition is limited to 702 units – and sold out in less than three hours.

TRX VIN 001 winning bid included a unique authentication kit that includes a presentation box with a bound book custom-developed by the Ram brand team, which highlights the vehicle’s design development, exclusive photos and video, a speed-form model and a Ram truck cover developed by the vehicle’s design team.

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