The Paris Motor Show in October 2014 was the first signal that Toyota was preparing to launch a whole new genre of vehicle within the C-Segment. It was there that the world discovered the “Toyota C-HR concept”. Just a little over two years later, this concept would become a reality. With the C-HR, Toyota was releasing a car that wasn’t willing to compromise, and that wasn’t afraid to stand out, just like the people who would drive it.

In 2022, a new challenge was set: how to take Toyota C-HR to an even higher level? How to bring new amazement and delight to those who already know and love Toyota C-HR for its audacity, provocation, and fun?

Introducing the Toyota C-HR prologue. A demonstration that Toyota is going to deliver all of this. And more.

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