Gamescom, the world’s largest public trade fair for video games, begins in Cologne on 24 August. And, for the first time, Porsche will be there. In a purpose-built modern lounge, the sports car manufacturer and global sports brand Puma will be focusing on their partnership in the field of gaming.
The centrepiece will be the Porsche Vision Gran Turismo show car, the appearance of which will change over the course of the show as the artist Vexx will be painting it live in his signature street art style. The vehicle is the first concept car from Porsche to be developed specifically for use in a video game. Its world premiere took place in November 2021 and since March 2022, it has been possible to experience the vehicle exclusively in the new Gran Turismo 7 on PlayStation 4 and 5. Belgium-based artist Vexx is one of the world’s best-known visual artists on social media and exemplifies modern youth design. He will document the reimagining of the Porsche Vision Gran Turismo on his social media channels.
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