Porsche and the art of Chris Labrooy


Journey into the surreal with the Porsche-loving digital artist Chris Labrooy.

In a pristine barn conversion with panoramic views over rural Aberdeenshire, in Scotland, Chris Labrooy struggles momentarily to sum up how he makes a living. “It’s really difficult to describe what I do,” says the 40-year-old Scotsman. “I get up in the morning and make pictures. It’s a lifestyle that gives me a lot of freedom to pursue different ideas. I have called myself a digital image maker working at the intersection of art and design. Does that sound a bit vague?”

It is difficult to pigeonhole Labrooy because his work is largely without precedent. Having studied product design at the Royal College of Art, the young graduate became increasingly absorbed by the digital realm, combining his knowledge and understanding of tactile objects with a growing fascination for the surreal.

“I transitioned into the digital world after seeing the advances in technology there,” Labrooy explains. “I moved from making tangible, physical objects to making photorealistic images. What I managed to do in the digital world was capture those objects – render them in a realistic way – but with CGI and all these new digital tools there was no limit to my imagination. I could create any environment and place any single object into that context.”

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