The New (500)RED is the hero of the evening, created in collaboration between FIAT and (RED) with a shared message to care for the environment, for the planet and for its people.
From the belief that we can all play our part in the fight against pandemics and that each of us can therefore lead the change comes an unusual decision in the automotive landscape, to have the driver’s seat one color – red – with the other three passenger seats in black. A provocation, a message, an invitation: be ‘ready’ to sit in the driving seat of change. For those who prefer uniformity of color, the model is also available with the seats all black and the contrasting (500)RED logo, or all in red with a black logo.
FIAT aims to convey the (RED) message to the broadest possible audience, so the special series is now available across the entire 500 Family: the New (500)RED, (500)RED, (500X)RED and (500L)RED will therefore take on the color red as a hallmark, both outside (from the bodywork and logos to the mirror caps and design cues on the alloy wheels) and in (dashboard fascia, design cues on the floor mats, and the exclusive seats made using Seaqual® yarn, derived from plastics recovered from the oceans, with the FIAT signature and the (500)RED logo on the backrest). Red will not be the only color in the (RED) special series; the palette of body colors actually includes other specific shades for each model.
All models in the (500)RED Family are equipped with an air filter treated with a biocide substance highly effective (99.9%) against viruses and bacteria, which can stop their reaerosolization inside the passenger compartment. In addition, the surfaces of some of the interior components that customers come into contact with the most, such as the steering wheel, seats and the inside of the trunk, have been subject to an antimicrobial treatment that is highly effective (up to 99.9% depending on the components) against viruses and bacteria, to make customers feel safer on board.
Each car in the (500)RED Family comes with a Welcome Kit, including a hand sanitizer dispenser and a specific key cover for a final touch of customization. In the same kit, New (500)RED customers will also find an exclusive letter signed by Olivier François and Bono, welcoming them to the (RED) community.
The New (500)RED also includes other hallmarks that make it immediately recognizable, starting with the 500 logo on the front and the FIAT logo on the tailgate, now red for the first time as a tribute to (RED). The dedicated badge at the base of the rear window and the 500 logo in the middle of the premium steering wheel with Soft Touch upholstery serve as further reminders of the partnership.
As well as the new and exclusive Red by (RED), the model also comes in Mineral Grey, Ice White and Onyx Black. Another atypical (RED) touch involves the accelerator pedal in red anodized aluminum, available in combination with the pairing of an interior with black passenger seats and the red driver’s seat.
The New (500)RED comes in two body variants: hatchback and convertible with black hood, and with two levels of range: one 70-kW (95-hp) e-motor with a range of up to 190 km (WLTP cycle); the other, 87 kW (118 hp) with a range of up to 320 km (WLTP cycle).
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