New CITROEN OLI 2022 electric concept exterior & interior

For Citroën, predicting the future of affordable personal mobility is an obsession, and the success.

of Ami has provided the impetus to take ‘unconventional’ to a new level in the conceptual oli.

The innovative Ami demonstrated how Citroën dares to do things differently to meet its commitment of making straightforward all-electric transportation available to all. It also provided the stimulus for oli, a striking and innovative ‘laboratory on wheels’ designed to move the needle for family mobility by bucking industry trends for heavier, more complex and expensive electric cars.

“We called this project ‘oli’ as a nod to Ami, and because it sums up what the vehicle is all about – further proof that only Citroën can deliver no-nonsense, ALL-Electric mobility to ALL kinds of people in unexpected, responsible and rewarding ways,” says Citroën CEO, Vincent Cobée.

It is Citroën’s guiding light: an adventurous, multi-faceted manifesto of clever and achievable ideas focused on reducing weight and complexity to maximise efficiency, versatility and accessibility. oli is a destination, in which the trend for ‘more’ is exchanged for the constructive ‘enough’: “as much as you need or is necessary”. [Collins English Dictionary]

Significantly, customers can expect to see many of the concepts and innovations showased in oli flowing through to Citroën’s future electric family vehicles.

While Ami was literally a small step in ‘walking the talk’, oli signals an exciting leap forward. Rather than being a 2500kg ‘palace on wheels’ filled with screens and gadgets, oli proves that with enough of the things customers need and want, supported by the inventive use of responsible materials and a sustainable production process, the societal need can be met for inexpensive yet desirable zero-emission mobility that enables multiple lifestyles.

Vincent Cobée explains why the time is right for oli: “Three societal conflicts are happening simultaneously – first is the value of and dependence on mobility, second is economic constraints and resource uncertainty, and third is our growing sense of desire for a responsible and optimistic future. Consumers can sense the era of abundance may be over and increasing regulations as well as rising costs may limit our ability to move around freely. At the same time, a growing awareness of the need to accelerate efforts to prevent climate change is making us more eco-conscious and discerning.”

A typical mid-70s family car weighed around 800kg and was 3.7 m long and 1.6m wide. Today’s equivalents have grown to more than 1200kg, at least 4.3 m long and 1.8m wide. Some even weigh more than 2500kg. Legal and safety requirements have driven some of this, but if the trend continues and we carry on parking these vehicles 95% of each day and driving 80% of journeys with a single occupant, the conflict between the need to protect our planet and the future promise of sustainable, electrified mobility will not easily be resolved.

“Citroën believes electrification should not mean extortion and being eco-conscious should not be punitive by restricting our mobility or making vehicles less rewarding to live with. We need to reverse the trends by making them lighter and less expensive and find inventive ways to maximise usage and refurbish for subsequent owners. Otherwise, families won’t be able to afford the freedom of mobility when all-electric vehicles become the only option available to them. oli is a powerful demonstration of how Citroën is confronting these conflicts head-on and with optimism.

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