The debadging trend has been around for a while, with some car owners opting for a more understated appearance, while others prefer to go all out and garner as much attention as possible. With the introduction of the 2023 Audi RS e-tron GT project_513/2, those seeking the spotlight need not look any further. This limited-edition model, available exclusively in the United States, features striking graphics that mimic the camouflage used on prototypes during public road testing.
Dubbed the project_513/2, after its original internal code name, this Audi marks the first time the automaker offers a factory-installed wrap with a graphic package. The wrap, in a stylish gray hue, is layered over Mythos Black metallic paint and offset by vibrant splashes of red, including the Audi logos emblazoned on the front and rear of the vehicle. The 21-inch wheels, cloaking red brake pads, and the stunning wrap, adorned with stripes and stylized lowercase “e’s,” culminate in a breathtaking visual spectacle. The words “project_513/2” are even etched into the rear quarter glass as an added flourish.
Inside, the cabin boasts similar bold accents, with a vibrant red color scheme adorning the air vents, floor mats, steering wheel, and Nappa leather seats. The dashboard also features carbon fiber with a gray “e” design that echoes the exterior, while the center armrest proudly displays an embossed “project_513/2” logo. Even the infotainment screen’s display is adorned with a logo, reminding passengers that this is not your run-of-the-mill RS e-tron GT.
With only 75 units of the RS e-tron GT available with the project_513/2 treatment, this flashy limited edition comes with a considerable premium over the standard model, starting at a whopping $181,990 compared to the base model’s $145,395. Sales of this attention-grabbing model will commence in the spring, so be sure to keep an eye out for it.
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