Kia UK has revealed the Kia Soul EV Boardmasters Edition today, a ‘recycled’ pre-production car saved from the crusher to instead live out its days on the beach.
Reimagined exclusively for surfers, the Soul EV Boardmasters Edition is a special one-off car created to mark the launch of Boardmasters 2021 in Cornwall. Kia UK is the automotive partner for the major surfing and music festival, which takes place across two stunning sites on the Cornish coast. A world-class line-up of music comes to Watergate Bay, while exhilarating surf competitions take place on Fistral Beach, the home of British surfing.
Boardmasters takes place from 11-15 August and Kia will exhibit the Soul EV Boardmasters Edition throughout the event for festival-goers to explore for themselves.
This is the second time Kia UK has rescued a pre-production vehicle from the scrap heap to create something radically different. It follows in the footsteps of the powerful Kia Stinger GT420, which was first revealed in 2019 as a one-off track car.
The Soul EV Boardmasters Edition carves a different course, however, created for a more relaxing pace – and for those who refuse to go round and round in circles, nor be bound by track limits, noise rules, or lap times.
The zero-emissions Soul EV represented the perfect car for the project, and fits closely with the Boardmasters ethos of sustainability and lessening one’s impact on the environment. The donor car’s 64 kWh long-range battery pack and 150 kW (201 bhp) electric motor remain unaltered, but now power a car which features a variety of unique new features and special modifications.
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