First ever “Icons of Porsche” Event in Middle East

With over 7,000 attendees from the region gathered at The Slab in Dubai Design District and more than 1,000 Porsche cars onsite across the weekend, the first ever “Icons of Porsche” festival made history as one of the biggest public events held by an automotive manufacturer in the Middle East region.

Thousands of enthusiasts, Porsche owners and families flocked to the two-day event on November 19 and 20 for the first Porsche event in the Middle East celebrating classic cars, art and culture, designed to bring communities together. With many classic and iconic cars on display, the event was the largest gathering of legendary vehicles from the Porsche Museum outside of Germany this year. In addition, the event saw the visionary design studies from the Porsche Unseen series on display for the first time at a public event outside of Germany.

The celebration featured several local and international contemporary art from the likes of Chris Labrooy, live entertainment, musical performances, food vendors such as the Porsche infused DRVN Coffee and presentations on stage by Grant Larson, Director Special Projects & Style at Porsche AG, Achim Stejskal, Director Porsche Museum, and several well-known car collectors. Hundreds of classic car owners from across the UAE, Bahrain, Kuwait, Saudi Arabia, Lebanon and Oman made the journey to Dubai to visit the event and display their own beloved icons at the festival, while Porsche owners participated in Porsche parades featuring some rare and customized cars.

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