Camp Jeep® returns to New York, making its 16th appearance at the New York International Auto Show at the Jacob Javits Center in Manhattan. Since 2004, more than 425,000 New York auto show attendees have experienced this ultimate off-road driving course.
For auto show fans who can’t travel to the New York International Auto Show, Stellantis has created a virtual world, providing an alternative approach to see the newest vehicles from Chrysler, Dodge, Fiat, Jeep®, Ram and Alfa Romeo. The virtual auto show will highlight the company’s newest technologies via highly detailed interactive product tours. Users can venture through a computer-generated, visually immersive experience with video explanations. New for the New York show, users will experience mobile device enhancement for an improved user experience, two additional augmented reality modules for Dodge and Jeep, and several vehicle models and packages premiering at the show.
Users can opt for a guided tour hosted by a virtual brand ambassador who curates information depending on user preferences. The tour gives users a deeper understanding of Stellantis’ products and technologies through a 3D experience, which includes the full lineup of 2022 vehicles.
At any point during the experience, guests may opt for a self-guided tour. The user-controlled 3D environment allows viewing from various angles on vehicles, such as the 2022 Grand Wagoneer, 2022 Alfa Romeo Giulia and 2022 Jeep Grand Cherokee 4xe plug-in hybrid. Additionally, the viewer may select any of the vehicles for a deep dive into the technology and product applications. An easy-to-use global navigation contains quick links to specific areas.
A first-look link will allow viewers to virtually see the popular outdoor Camp Jeep test track. Viewers will get a firsthand look at how capable Jeep vehicles are as they tackle various off-road obstacles. Camp Jeep has always been a can’t-miss activity and is provided free to auto show attendees.
Virtual auto show attendees can also register in a sweepstakes for a chance to win a credit of up to $100,000 toward the purchase of a new Chrysler, Dodge, Jeep, Ram or Fiat vehicle. Sweepstakes winners will be chosen in a random drawing, which is open to anyone 18 years or older with a valid driver’s license.
Stellantis looks forward to providing a hands-on experience for New York International Auto Show attendees who cannot attend in person. This unique virtual tour allows the company to share its newest vehicle offerings and the technology within. The interactive site will remain open to help consumers learn more about Stellantis products.
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