Cadilliac Electric Luxury

During the 2021 Consumer Electronics Show (CES), Cadillac revealed how it continues to push the boundaries of the in-vehicle user experience. Early in the new vehicle development process, the Cadillac team invited innovative companies from outside the automotive industry, including Territory Studio and Rightpoint, a Genpact company, to participate in the reinvention of the user interface. Focused on subtly integrating aesthetics with functionality and technology, these teams were instrumental in creating the new Cadillac vehicle displays.

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