The use of innovative technologies and strategic partnerships provides a crucial competitive edge, especially in the digital age. The BMW Group is well aware of this fact – indeed as early as 2016, the company became the first automotive manufacturer worldwide to join forces with the computer games industry. Epic Games’ Unreal Engine was coupled with virtual reality technology to create new and innovative development methods and tools that are now used in many design and work processes. This user experience development technology has already been presented to a wide general audience at CES 2019, where the BMW Vision iNEXT on display there at the time invited visitors to take a virtual test drive. Important elements of the new BMW iX’s design evolution were thus realized from the outset with the game engine, which also played a decisive role in the planning for the new BMW i4 plant. Many BMW dealerships and branches already offer virtual vehicle inspections and test drives. Unreal Engine was also used for the launch of the new BMW iX in the #NEXTGen digital broadcast (link). Using Unreal Engine’s virtual production tools, new technology that has primarily been used in Hollywood to date, the all-electric vehicle was presented in an innovative set-up called “The Cave”.
#BMW #EpicGames
Get More Great Car Videos – Subscribe: https://goo.gl/BSIaFc
