The successful digital campaign revolving around the virtual Eldorado of emotional BMW M moments showcases one-offs as well as the future.
“Welcome to M Town”: With a new film, the BMW M GmbH is continuing its successful campaign focusing on the global BMW M Community’s virtual Eldorado. The “The Drop” attracts horsepower enthusiasts and petrolheads once again to “M Town”, where, since 2018, everything has revolved around the most powerful letter in the world and the passion for high performance. This time, director Micky Sülzer, who was already responsible for the iconic videos about the special life attitude in “M Town” two years ago, is presenting the broad spectrum of current BMW M models, some of which boast extremely eye-catching body colours, whilst incorporating special vehicles from BMW M’s Heritage fleet, including a red BMW E30 M3.
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