THE 8 X JEFF KOONS represents one of the most extensive custom factory production processes ever undertaken by BMW, and its unique exterior and interior liveries are authentic artistic creations by Jeff Koons himself. The vehicle’s exterior features expressive and striking graphic design, combining eleven different exterior colors. Koons incorporated many shades of blue in particular, resembling the vastness of space, tying into the fact that the BMW 8 Series is a globally available product – a key theme of Koons’ work being without borders.

The exploding lines of color at the rear are an homage to the artist’s 2010 BMW Art Car, an E92 M3 GT2 that was raced at the 24 Hours of Le Mans; the “POP!” on each side and “vapor thrust” imagery symbolize the vehicle’s power and speed. The multi-colored interior is comprised of high-end materials, fine leather and a cupholder lid with special “THE 8 X JEFF KOONS” badging paired with Koons’ iconic signature. The seats are made up of striking red and blue hues, evoking not only BMW’s high-performance M division but also the world of superheroes and comic books, a key inspiration in the theme of power that Koons brought to life in the special edition’s design.

The paint process of THE 8 x JEFF KOONS requires 11 different stages and several hundred hours per vehicle to complete. The exterior livery and interior colorways are completely exclusive to the special edition and were developed by Koons himself and BMW’s design and engineering teams through several collaborative visits to BMW’s world headquarters by the artist over several months. Two cars will be produced per week by specialized teams at BMW Group Plant Dingolfing and BMW Group Plant Landshut, both located in Bavaria, Germany. Each finished vehicle comes with a large-format certificate of authenticity containing its unique vehicle identification number (VIN), personally signed by Jeff Koons and BMW Chairman and CEO Oliver Zipse.

THE 8 X JEFF KOONS is exclusively offered as an M850i xDrive Gran Coupe in the U.S. market and is priced at USD $350,000 plus $995 destination and handling.

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