Audi urbansphere concept offers a radical vision for the future of urban travel and in the front end, there is an innovative interpretation of the Singleframe that defines Audi’s look: it is shaped like a large octagon. Even though the grille has lost its original function as an air intake on the EV, it still remains prominent as an unmistakable signature of the brand. The digital light surface lies behind a slightly tinted, transparent visor that covers a large area of the front. The three-dimensional light structure itself is arranged in dynamically condensed pixel areas. The upper and lower edges of the Singleframe are still made of aluminum and the vertical connections are formed by LEDs as part of the light surface.
The entire surface of the Singleframe becomes a stage or canvas (known as the “Audi Light Canvas”) and can be used for communication – with dynamic lighting effects to clearly signal to other road users in order to improve road safety. Low beams and high beams are implemented via light segments in the outer sections of the Singleframe and a similarly functioning matrix LED surface is located in the rear.
The lighting units to the right and left of the Singleframe look narrow, like focused eyes. These digital lighting units, known as Audi Eyes, echo the logo of the brand with the four rings, as they enlarge and isolate the intersection of two rings to form a pupil – a new, unmistakable digital light signature.
The illuminated surfaces – and therefore the expression of the eyes – can be adapted to the traffic situation, environment, or even the mood of the passengers. As a daytime running light, the gaze can be focused or open, and the iris can be narrow or wide.
A digitally created eyebrow also functions as a dynamic turn signal when required. Thanks to its outstanding visibility, it makes an unmistakable statement in the service of safety.
One special tribute to China is a luminous accessory that passengers can take with them when they leave their Audi urbansphere – the Audi Light Umbrella, a self-illuminating umbrella. Inspired by traditional Chinese umbrellas, this one acts as a protective companion and multifunctional light source – the inner skin of the umbrella is made of reflective material, so the entire surface acts as a glare-free lighting unit.
The Audi Light Umbrella not only gives users a better view of their path, it becomes more visible – when crossing a street or in dangerous situations, activating a rhythmic flashing of the luminous cone by means of artificial intelligence and sophisticated sensor technology.
And the Light Umbrella also literally places its wearer in the best possible light, given that it evenly illuminates their face for perfect selfies whenever needed.
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