Future innovative and highly networked functions require that the architecture of the interior and the display concept merge into one. Audi wants to offer its users a progressive interior with diverse interaction and display options to create an overall emotional experience.
Digitization is making mobility as simple, flexible, individual and networked as a smartphone. The car is being integrated into the digital world of the customer and is becoming a personal experience device. Hildegard Wortmann, Board Member for Sales and Marketing, talks about the future of the Digital Customer Experience at Audi.
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