It’s a feeling most people recognize immediately: This is an Audi! The driving experience is unmistakable, a harmonious balance of driving dynamics and ride comfort. Decisive, in this respect, is a finely integrated interplay between the various components, whether that be suspension, steering, powertrain as well as brake and control systems. The driving DNA, that can be felt and experienced in every Audi, is defined in the concept phase of every model and then realized through both basic and final fine tuning. To achieve their aim Audi developers are guided by fundamental qualities that are used to characterize and assess driving behavior. These are: balanced, solid, controlled, networked, precise and effortless. The outcome is the driving experience that is typical of an Audi.
“An Audi driver has to be able to feel it’s an Audi – in the form of harmonious, distinctive driving characteristics,” says Oliver Hoffmann, Audi Board Member for Technical Development. “The genes of the Audi feeling should be an unmistakable experience for the customer.” That applies to every driving situation, whether that be in stop-and-go traffic, accelerating away from urban areas, driving on twisting roads, changeable road conditions or even overtaking. “That is why the Audi DNA is also firmly entrenched in our electrically powered models,” Hoffmann explains. “At a computer, in the workshop and above all in extensive test drives, subjective and objective assessment criteria flow together in order to continuously sharpen not only the Audi driving characteristics but also the whole technical development.”
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