Alpine A110 Iconic Blue Color Explained. If you were asked to close your eyes and think about an Alpine, what color would it be? We bet it would be blue … In the collective unconscious, this color is in fact directly associated with the Renault Group’s sports brand. It is true that it accompanied the performance of its models, both on the road and on the track. Antony Villain, Design Director of the Alpine Brand, explains that, in reality, there is not just one Alpine blue
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