The design of the GV70’s front is thoroughly unique. The iconic Crest Grille, which takes its shape from the Genesis logo, has been set lower than the Quad Lamps to reflect the SUV’s athletic nature, while the two-lined Quad Lamps evoke a sense of speed and dynamism. Skid plates placed on the bottom of the bumpers reinforce the SUV’s powerful image.

When viewed from the side, the GV70 exudes an elegant sensibility. The arching Parabolic Line, which begins at the top of the Quad Lamps and runs elegantly along the side of the SUV, creates a dramatic contrast with the muscular rear fenders. The sleek and elegant coupe-like roofline, along with the dropping chrome line to the C-pillar, accentuates the GV70’s unique athletic characteristic.

At the rear, the taillights feature the ultra-thin, two-lined Quad Lamp, while all functional elements are set in the bumper, helping to achieve exceptionally clean, pure forms. The rear also features a number of subtle design details – including a G-Matrix pattern-applied bumper, a unique vertical shaped muffler, and a body-colored diffuser – that accentuate the GV70’s dynamic look.

The GV70’s interior exhibits characteristics of the elegant South Korean architectural philosophy, “the beauty of white space” – a design language based on maximising passengers’ comfort and convenience. The driver centric layout of the interior borrows inspiration from the aerodynamic sections of aircraft wings.

Genesis also unveiled a GV70 Sport model, which features an eye-catching design.

The Sport model includes an exclusively designed front bumper and 21-inch, G-Matrix pattern-applied wheels, as well as dark chrome garnishes and a large diameter exhaust, which evoke a pronounced dynamic expression. The Sport model’s interior features exclusive colors and trim, including a sport steering wheel and carbon-fiber appointed consoles and doors, which accentuate its dynamic image.

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