Mercedes-Benz Italia and Publicis Emil win Gold at the ADCI AWARDS 2020, in the Sound Design category with the Mercedes-AMG 8D track social campaign.
“The lockdown period gave us the opportunity to experiment with new forms of communication, stimulating the creativity of our partners,” said Mirco Scarchilli, Head of Marketing Communication Experience Mercedes-Benz Italy. “By taking advantage of the 8D Sound Design technique, through a three-dimensional audio effect, we were able to generate an innovative and highly immersive audio / video experience, which allowed us to transmit the maximum emotions of Driving Performance in a moment of forced stop, which forced the many fans of the AMG brand to leave their ‘horses’ locked up in the pits. “
The protagonist of the campaign is the Mercedes-AMG A 45 S 4MATIC +, a ‘street legal race car’ equipped with a 2.0-liter 421 hp engine: the most powerful turbo four-cylinder ever built for mass production. Compared to the previous generation, the new A 45 has been completely redesigned. Engine, gearbox, suspension, but also the sophisticated powertrain, the bodywork and, of course, the design have been rethought with a specific goal: to raise the driving dynamics and the sporty driving experience to levels hitherto unthinkable in these terms in the category. compact.
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